Title Highlight: Fairchild Dictionary of Retailing

Fairchild Dictionary of Retailing

1 volume
How to Use this Dictionary
Bibliography

This interesting dictionary covers both the business/financial and marketing/advertising aspects of selling products. There are entries on accounting and data processing, e-commerce, inventory management and control, visual merchandising and display and wholesaling. The dictionary does not contain entries for famous retailers like Marshall Fields, brand name stores or of associations and organizations associated with retailing. It has definitions of current marketing terms and demographics like Generation Y and cyberbrand as well as classical retailing terms including inventory, product placement and packaging. Reading some of these definitions will clarify the way stores display goods, the psychological and physical techniques used to direct consumer attention to a product (i.e.,selective perception, diagonal floor plan) and also terms covering retail failures (absolute product failure, product life cycle). Almost any term heard in a marketing, management or psychology class to do with the sale of goods will have an entry in this work.